The documentary film delves into the vibrant Brazilian town of Toritama, known as the self-proclaimed capital of jeans due to its thriving denim industry. The residents of this tight-knit community work tirelessly in the numerous small businesses that dominate the town, often exploiting themselves with long hours and low wages. However, amidst the relentless pursuit of their craft, they find one precious moment of escape: the annual Carnival celebration. This vivid portrait captures the lives of Toritama's industrious people as they balance work and play in this unique and colorful setting, where the love for jeans and festivities weaves a compelling tapestry of human perseverance and joy.
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