Neon Bull

In the bustling north-eastern region of Brazil, Iremar earns a living working at a local rodeo. As he travels daily across the vibrant countryside in his truck, carrying and handling animals, he envisions himself in a different profession entirely – one that aligns with the area's burgeoning clothing industry. Iremar's aspirations lead him on a journey of self-discovery, as he navigates the challenges of pursuing a new career path while still maintaining his roots and sense of identity in the lively rural community. Amidst the lively atmosphere of rodeo shows and the entrepreneurial spirit of the growing textile business, this movie delves into themes of ambition, change, and the pursuit of happiness in an ever-evolving world.