Inside Asda: Bigger, Better, Cheaper?

A riveting exploration of the corporate world, this film delves deep into the rise of a supermarket behemoth built on the foundation of competitive pricing. The journey traces the meteoric growth of the company as it reshapes markets and alters the lives of countless consumers. Simultaneously, we explore the human side of the story, revealing the personal sacrifices made by executives and employees alike in pursuit of market dominance. As the supermarket giant ascends to new heights, tensions escalate both within the company and externally among rivals. The film serves as a thought-provoking reflection on the cost of unrelenting competition and the relentless push for growth.