In Paris during 2001, Octave Parango is an advertiser at Ross & Witchcraft agency who's become consumed by cynicism and indulgence in self-destructive behaviors. His world takes a turn when he's tasked with creating a marketing campaign for a new yogurt brand. As the challenges of the project arise, Octave is forced to confront both his professional purpose and personal relationships that have been overshadowed by his self-centered lifestyle. This intimate character study explores themes of self-discovery, growth, and the impact of one's actions on the people around them through a lens of wit and subtle humor.
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