Creative Control

David, a skilled advertising executive, enjoys the comforts and glamour of his career but finds himself longing for more depth in his relationships. In the midst of this introspection, he encounters the enchanting Sophie, who is romantically involved with his best friend Wim, a fashion photographer. As they navigate through their respective partnerships, an unexpected opportunity arises when David is tasked with designing an avatar for a groundbreaking augmented reality-glasses campaign. Unbeknownst to him, this project will blur the lines between reality and desire, igniting unforeseen consequences that could potentially alter the course of his relationships forever.